03 January 2012

Car Sales Italy: 2011

Southern Europe isn't doing that well presently, and that's where Italy is. Sales of cars were down 10%, with Fiat down nearly 20%. That was the worst market penetration for the make since 2005 and one of the worst of all time since way back. If sacrificing sales gets Fiat back into profit in Europe, then so they should.

Below are listed rank, sales and market share for 2011:

1 Fiat 363,000 20.8%
2 Ford 146,800 8.4%
3 VW 138,800 7.9%
4 Opel 116,700 6.7%
5 Lancia 84,900 4.9%
6 Renault 83,200 4.8%
7 Citroen 81,600 4.7%
8 Peugeot 78,200 4.5%
9 Toyota 67,400 3.9%
10 Nissan 63,200 3.6%
11 Audi 60,600 3.5%
12 Alfa Rom 58,100 3.3%
13 Mercedes 51,000 2.9%
14 BMW 50,700 2.9%
15 Hyundai 43,400 2.5%
16 Chevrolet 32,600 1.9%
17 Dacia 25,900 1.5%
18 smart 24,100 1.4%
19 Suzuki 21,600 1.2%
20 MINI 21,600 1.2%
21 Kia 19,400 1.1%
22 Volvo 18,400 1.1%
23 Seat 16,100 0.9%
24 Skoda 14,300 0.8%
25 Land Rover 9,100 0.5%
26 Honda 8,900 0.5%
27 Chrysler 8,600 0.5%
28 Mitsubishi 7,500 0.4%
29 Mazda 6,600 0.4%
30 Subaru 4,800 0.3%
Others 21,000 1.2%
Total 1,750,000 10.8 decrease.

Apart from Fiat, losers were Ford (-19.5%), Renault (-21.4%), Citroen (-22.8) and Peugeot (-25.8%). Big winners were Nissan (+17.9%), Hyundai (+20.3%) and MINI (+19.7%).

My guess: I think it is safe to say a twisty road ahead for car sales in Italy. If times are hard, then a new car is a luxury.



Source: UNRAE
Pics: 500s http://cars-wallpapers.net
Doblo: http://benzs.blogspot.com

2 comments:

  1. Great looking and informative blog! I will link back to it in an article I am writing (a very brief article) about the Fiat.

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  2. Thank you Chris. I'm glad you liked the article.

    ReplyDelete