08 January 2012

Car Sales Ireland: 2011


Ireland started well with each of the first six months ahead of last year, but the rest of the annum was regularly down. That resulted in a small rise in overall sales, but you would have to go back to the early 90's to see this level of car buying. The boom of the last decade and a bit now well past.

Ford fell from first to third over the year, with Toyota able to take full advantage (well done you).

1 Toyota 11,800 13.1%
2 VW 11,250 12.5%
3 Ford 10,500 11.7%
4 Renault 8,600 9.5%
5 Nissan 6,750 7.5%
6 Opel 6,400 7.1%
7 Skoda 4,650 5.2%
8 Hyundai 4,000 4.5%
9 Audi 3,450 3.9%
10 BMW 3,450 3.8%
11 Peugeot 2,800 3.1%
12 Kia 2,700 3.0%
13 Mercedes 1,950 2.2%
14 Mazda 1,800 2.0%
15 Seat 1,750 2.0%
16 Volvo 1,300 1.4%
17 Citroen 1,250 1.4%
18 Honda 1,000 1.1%
19 Fiat 875 1.0%
20 Suzuki 625 0.7%
21 Mitsubishi 625 0.7%
22 Land Rover 450 0.5%
23 Chevrolet 425 0.5%
24 MINI 425 0.5%
25 Lexus 420 0.5%
26 Subaru 210 0.2%
27 Alfa Romeo 170 0.2%
28 Saab 140 0.2%
29 Jaguar 130 0.1%
Others 60 0.0%
Total 89,900 1.6% increase.

Good gains were had by Nissan (+20.2%), Hyundai (+33.2%), BMW (+30.5%), Volvo (+37.1%) and Land Rover (+90.4%). Those with a sad look are Renault (-12.8%), Mazda (-20.3%), Honda (-18.1%) and Fiat (-43.4%).

As with downturns, premium brands are largely immune, and this certainly is the case with Eire. I am sure VW will press hard to take top spot for 2012.

My guess: A depressed market for 2012, with sales hard won.

Data: beepbeep.ie

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