20 January 2012

Car Sales Europe: 2011


ACEA figures (below) reveal that 1,357,500 cars were sold in Europe (less Russia) in 2011, down 1.4%.

VW took top spot with 12.4% penetration, up from 11.2% in the preceding year. While VW makes some good cars, the Passat for example is exceedingly ordinary, yet it is doing very well for the brand in Europe. This debunks the myth that buyers in Europe are always discerning, but rather badge followers like car buyers everywhere. Rating: Good cars, but overachieving.

Ford came in second, with 7.9% share (8.1% in '10). They should have done better with the new Focus. Rating: A good placing, but losing market share surprising. Wrong badge image maybe? Third was

Renault with 7.7% (8.3%), which lost 2nd spot to Ford this year. Rating: It will continue to fall down the rankings as it sacrifices sales for better margins.

Now for the figures in thousands:

1 VW 1,684 +9%
2 Ford 1,078 -3%
3 Renault 1,045 -9%
4 Opel 989 -2%
5 Peugeot 912 -9%
6 Citroen 771 -8%
7 Fiat 682 -17%
8 Audi 680 +9%
9 BMW 642 +5%
10 Mercedes 592 +1%
11 Toyota 527 -8%
12 Skoda 495 +6%
13 Nissan 458 +14%
14 Hyundai 398 +11%
15 Seat 306 +1%
16 Kia 294 +12%
17 Volvo 255 +11%
18 Dacia 252 -5%
19 Suzuki 178 -9%
20 Chevrolet 176 -2%
21 MINI 168 +19%
22 Honda 150 -20%
23 Mazda 137,447 -25%
24 Alfa Romeo 131 +19%
25 Mitsubishi 115 +7%
26 Lancia 106 -6%
27 smart 80 -4%
28 Land Rover 75 +12%
29 Lexus 27 +53%
30 Jeep 24 +61%
31 Jaguar 23 -15%
Others 125,500
Total 13,573,550 1.4% decrease.

This year the Fiat Group and the Chysler Group have been merging. I think ACEA got it wrong with how they addressed this. Lancia now includes all Chrysler sales, Jeep is alone and Dodge has been included in the 'Other Fiat' figures with Ferrari and Maserati. Why not keep the sales under which ever brand they were sold?

European car figures would have been poorer but for solid sales in Germany. 2012 could well reinforce the trends of 2011.

To read about European sales in 2010, click here 

2 comments:

Anonymous said...

The only reason VW does so well is the Germans supporting their brand. VW's cars may be quality products, but styling is so boring it's a pain to look at them.

RayCee said...

I could not have put it better myself.