18 December 2011

Car Market UK: 1980's


The 80's set the pattern for the future until today. Ford made top spot secure, GM Vauxhall over doubled its share through the decade to take second spot in 1989 from what was now Rover Group. The former giant of the UK car industry BMC/BLMC was steadily losing its share, never to come back. Jaguar was sold to Ford too. Peugeot's take over of Chrysler UK had given it the impetus to go from 1.2% in 1981 to 6% in '89, from 13th to fourth.

Rank/Brand/Sales/Share
1 Ford 608,600 26.5%
2 Vauxhall 349,900 15.2%
3 Rover 312,600 13.6%
4 Peugeot 139,000 6.0%
5 Nissan 138,450 6.0%
6 VW 108,800 4.7%
7 Renault 88,100 3.8%
8 Volvo 81,700 3.6%
9 Fiat 70,175 3.0%
10 Citroen 66,400 2.9%
11 BMW 48,900 2.1%
12 Toyota 42,400 1.8%
13 Mercedes 28,350 1.2%
14 Lada 28,050 1.2%
15 Honda 27,000 1.2%
16 Mazda 22,725 1.0%
17 Audi 18,960 0.8%
18 Jaguar 14,250 0.6%
19 Skoda 13,600 0.6%
20 Saab 12,100 0.5%
21 Mitsubishi 10,850 0.5%
22 Seat 10,300 0.4%
23 Hyundai 8,600 0.4%
24 Zastava 7,900 0.3%
25 Proton 6,550 0.3%
26 Suzuki 6,000 0.3%
27 Subaru 4,875 0.2%
28 FSO 4,825 0.2%
29 Daihatsu 4,300 0.2%
30 Alfa Romeo 4,100 0.2%
Others 12,800 0.6%
Total 2,300,850

The UK market has been more stable of late after all the upheavals. Rover Group continued to go downward and BMW's purchase failed to stop its UK slide, in fact became effectively its death stroke. European brands benefited much over the ensuing years.

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