13 December 2011

Car Market UK: 1970's


The 70's didn't see the end of the UK car brands, but they were feeling the strain of under investment therefore reduced competitiveness. BL's market share had over halved from 1969 to 1979. Ford was up slightly but both Chrysler UK and Vauxhall were down somewhat. Import brands were chipping away with much success, as can be seen below when compared with "Car Market UK: 1960's" two blogs ago.

Rank/Brand/Sales/Share
1 Ford 485,600 28.3%
2 BLMC 337,000 19.6%
- Austin/Morris/MG 275,100 16.0%
- Rover 32,150 1.9%
- Triumph 21,700 1.3%
- Jaguar 8,050 0.5%
3 Chrysl UK 119,400 7.0%
4 Vauxhall 112,400 6.5%
5 Nissan 102,400 6.0%
6 Renault 93,500 5.4%
7 Fiat 70,600 4.1%
8 VW 60,100 3.5%
9 Peugeot 38,0000 2.2%
10 Volvo 36,600 2.1%
11 Citroen 34,000 2.0%
12 Toyota 32,200 1.9%
13 Opel 27,200 1.6%
14 Lada 22,300 1.3%
15 Honda 17,850 1.0%
16 Mazda 17,800 1.0%
17 Audi 16,250 0.9%
18 BMW 14,050 0.8%
19 Alfa Rom 13,650 0.8%
20 Mitsubis 10,700 0.6%
21 Skoda 10,250 0.6%
22 Saab 8,975 0.5%
23 Lancia 8,950 0.5%
24 Mercedes 7,900 0.5%
25 FSO 6,525 0.4%
Others 11,750 0.7%
Total 1,716,275

Of the BL brands, Austin/Rover/MG fell from 29.9% to 16.0%, Rover 2.4 to 1.9, Triumph 6.7 to 1.3 and Jaguar from 1.2 to 0.5%. I guess it could be used as a template for managerial incompetence. Anyway, it certainly made for a changing market place.

Pics: http://gallery.brit-cars.com

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