09 November 2011

Car Sales Taiwan: 2010


Taiwan has a car assembly industry, which is protected by import duty. Japanese brands are at the forefront, but Ford does well also. Below is listed total vehicle sales for the island nation.

Rank/Brand/Sales/Incr-decr
1 Toyota 102,500 -9
2 Mitsubishi 41,900 +17
3 Nissan 38,000 +14
4 Honda 27,900 +9
5 Ford 19,900 +11
6 Mazda 15,300 +27
7 Luxgen 11,000 +800
8 Hyundai 10,900 +47
9 VW 9,900 +65
10 Mercedes 9,800 +55
11 BMW 8,700 +54
12 Fuso 6,500 +70
13 Suzuki 2,900 -47
14 Volvo 2,700 +50
15 Audi 2,300 +47
16 Subaru 1,000 +170
17 Geely 1,000 New
18 Porsche 700 +90
19 GM 650 +8
20 Peugeot 550 -16
21 Proton 450 -15
22 Daihatsu 450 -40
23 Kia 450 +7
24 Saab 350 -17
25 Chery 350 New
26 Ssangyong 250 +70
27 Land Rover 200 -3
28 Chrysler 120 -50
29 Jaguar 110 +14
30 Renault 100 -7
Others 1,700
Total 319,000 +11

Toyota lost sales in a growing market, but most other brands gained to varying degrees. The Luxgen brand at #7 will sound strange to most. It is a new Taiwanese vehicle make by the Yulon company, who also assemble Nissan cars for the Taiwanese market. Luxgen already makes an MPV and an SUV model. Overall, a car market that doesn't change much.

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