18 October 2011

Nissan vs GM vs VW: Mexico

Back in the early 1990's there were only a handful of makes selling cars in Mexico.
Gradually more brands have entered the market, which they achieved by opening production facilities. Below shows how the three main players have fared. Figures from 2005 forward are sales to the public, prior are sales to distributors.

Year Nissan
GM
VW
1993 120,200 2 20.9% 104,800 3 18.2% 163,700 1 28.4%
1995 42,200 1 23.1% 41,400 2 22.7% 33,800 3 18.6%
2000 175,800 2 20.2% 212,300 1 24.4% 172,000 3 19.8%
2005 234,900 2 20.8% 249,200 1 22.0% 149,100 4 13.2%
2010 189,500 1 23.1% 155,600 2 19.0% 110,300 3 13.4%

It is not very often that Nissan can out sell big car companies like GM and VW, but in Mexico it has. Even with more brands to compete with, Nissan has increased its market share over the period above. They make reliable cars and this is obviously very important south of the border.

Last word: Nissan deserves its success in Mexico.

Sources: INEGI, AMIA.

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