31 August 2011

Land Rover's Growth: 1990-2010



Land Rover started out in the late 1940's making what we know now as the Defender. The fact that it is still made today, albeit in lower numbers, is testament to the original design. Defender production initially grew to about 50,000 per annum, where it leveled off.

Things changed in the early 70's with the arrival of the Range Rover. Now there were two models, but production didn't go up because Defender sales reduced after the Rangie's introduction. The Discovery changed that when it appeared in the beginning of the 90's. Then the late 90's lead to the very successful Freelander and the mid 00's the very popular Range Rover Sport. Each model has brought something positive to Land Rover. Production from 1990, the arrival of the Discovery:

90 - 68,500
91 - 54,500
92 - 57,000
93 - 68,000
94 - 94,000
95 - 127,000
96 - 129,500
(Freelander)
97 - 143,000
98 - 153,000
99 - 178,500
00 - 175,600
01 - 152,800
02 - 168,250
03 - 160,000
04 - 164,500
(RR Sport)
05 - 188,000
06 - 187,000
07 - 254,600
08 - 208,500
09 - 115,750
10 - 185,000

The 2008-9 economic crash affected production numbers, but LR is on the up again and 2011 will see 200,000 comfortably passed. Profitably too. The Evoque (below) is here now! Like every other new model, it will add much to the fascination with this iconic brand. Then of course the new defender (above, right) in 2015. Things are hot at Land Rover.

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