20 May 2011

Car Sales Lotus: 2010


Lotus makes light sports cars, with emphasis on lightness and handling. The owners, Proton, have big plans to increase the range of vehicles (I wrote an article on this not so long back, you can find it under labels 'Brand Britain'). So how are Lotus sales doing currently? Below are some markets for 2010. It is not comprehensive, but rather a list of what I know of some of the larger markets:

1 USA 660
2 UK 577
3 Japan 312
4 France 180
5 Germany 160
6 Italy 102
7 Switzerland 86
8 Belgium 68
9 Australia 53
10 Austria 22
11 Singapore 16
12 Luxembourg 13
13 Thailand 12
14 Netherlands 9
15 Denmark 3
16 Spain 2
16 Sweden 2
16 Litchenstein 2
19 Greece 1
19 Portugal 1
19 Estonia 1
19 Slovenia 1
19 Czech Rep 1
19 Latvia 1
19 Cyprus 1

I would like to be able to say there are many more markets I do not have data for, but it seems this cover most of them. Canada is an omission, but I cannot find data for that country. Japan and France are surprisingly strong, as is Belgium. The USA I cannot say with certainty that it is correct.

In summary: Lotus need to sell more cars and the planned new range will certainly do that.

For sales of other years, please click on the following dates: 2014, 20132012 and 2011.

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