29 April 2011

Car Sales Malaysia: 2010


Two local brands, Peredua (pic below) and Proton (above) dominate proceedings in Malaysia. Proton was the leader until 2006, when its arch nemisis took over. Now Proton is coming back and closing in quickly on Perudua in the early stages of 2011. Proton was started in 1983, and was Malaysia's only car maker until Perodua arrived in 1993. Proton was initially tied up with Mitsubishi, using that company's technology in its cars. Today it also looks to Lotus Engineering UK for assistance, a company it now owns. Perodua mainly produces small cars and does not compete with Proton directly. Its cars are taken from existing Daihatsu designs, Daihatsu being a shareholder.

To sell cars in any numbers in Malaysia, you have to assemble them there to avoid the high import duty otherwise imposed. Sales for 2010 as below:

Brand/Sales/Share/Inc-decr
1 Perodua 188,600 34.7% +13
2 Proton 157,000 28.9% +6
3 Toyota 71,000 13.1% +8
4 Honda 44,500 8.2% +15
5 Nissan 26,300 4.8% +14
6 Kia-Naza 10,300 +1.9% -28
7 Hyundai-Inokom 9,200 1.7% +26
8 Suzuki 6,750 1.2% +35
9 Mercedes 5,000 0.9% +26
10 Mazda 4,125 0.8% +230
11 Mitsubishi 4,050 0.7% +100
12 BMW 4,000 0.7% +12
13 Chery 3,050 0.6% +60
14 VW 2,800 0.5% +220
15 Peugeot 2,550 0.5% +105

Others 4,250 0.8% share
Total 543,600 +12% increase

The Malaysian government has made sure it's two national brands have a price advantage over other makes, even if these overseas brands are assembled there. Perodua and Proton had nearly 90% of the market in 2001, but has steadily fallen since, as more cars are made locally by other brands.

In summary: A somewhat artificial market which is slowly widening out.

Data source: MAA

2 comments:

  1. may i know what does the inc/dec indicate?in percentage or car sales volume?

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  2. Hello. If we take Perodua as an example, the 34.7% is the market share in Malaysia the brand has. The +13 that follows is the increase over the previous year's sales. I hope that clarifies it for you.

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