20 April 2011

Car Sales 2010: Wales


Wales is part of the UK, and car sales in that country come under the UK total. I have separated Welsh car sales for this analogy. Premium brands do not do as well here as the UK as Britain's wealth is centred around south east England. Overall, Wales saw a slight downturn in sales for 2010. Renault climbed three places while Toyota dropped three. Kia rose by four and Audi five places. Fiat, Honda and Suzuki all fell three places. Nissan gained well in market share as did Land Rover (who just missed the cut with 1,250 sales)

Brand/Sales/Share/Inc-dec
1 Ford 15,000 20.0% -12
2 Vauxhall 7,850 10.4% -6
3 Volkswagen 5,650 7.5% +6
4 Renault 4,250 5.7% +35
5 Citroen 4,050 5.4% +12
6 Peugeot 3,400 4.5% -4
7 Toyota 3,250 4.3% -22
8 Nissan 3,150 4.2% +16
9 Kia 2,450 3.2% +11
10 BMW 2,400 3.2% +4
11 Hyundai 2,300 3.0% -16
12 Audi 2,100 2.8% +14
13 Fiat 2,100 2.8% -19
14 Honda 2,050 2.7% -18
15 Mazda 1,900 2.5% -8
16 Mercedes 1,750 2.3% -7
17 Skoda 1,700 2.2% +7
18 Suzuki 1,550 2.1% -21
19 Volvo 1,400 1.8% -8
20 MINI 1,350 1.8% +5
Total 75,350 -4

Ford lost 1.9 percentage points on 2008, but still has a strong hold in the Principality. It is a massive 6.2 percentage points higher than Ford's UK total. On the other hand, second placed Vauxhall is lower than the UK total, by 1.8% share.

As I see it: Ford being a large employer in Wales (engine factory) may help the 'Blue Oval's' popularity.

Source: www.dft.gov.uk

For 2009 sales, please click here.

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