22 March 2011

Toyota UK: Burnaston & Deeside

Back in 2007, one of my first posts was about Toyota Flintshire, Wales. Now for Toyota UK in total. Toyota's decision to establish a manufacturing operation in Europe was announced in 1989 and Toyota Manufacturing UK was established in December that year.

Why did Toyota build plants in Europe?: Toyota believes in a policy of localising its vehicles to meet the specific needs of Europe’s varied customers.

Why was the UK chosen for assembly?: 1) The strong tradition of vehicle manufacturing in Britain. 2) The large domestic market for our product. 3) The UK offered us solid industrial transport links. 4) The excellent workforce and favourable working practices. 5) A supportive, positive attitude to investment. 5) The English language made communication and integration so much easier.

The two manufacturing plants in the UK represent a total investment in excess of £1.85 billion and currently approximately 3,100 members are employed. The vehicle manufacturing plant is located at Burnaston in Derbyshire, the engine manufacturing plant is located at Deeside in North Wales (see http://tiny.cc/7d00j).

The first car, a Carina E, drove off the Burnaston production line on 16 December 1992.

The Avensis replaced the Carina E in 1997 and in 2008 the third generation Avensis was launched.

In 1998 a second model, the Corolla, was introduced and in 2001 the new generation Corolla was launched.

In 2007, production of Auris, the new Toyota hatchback, started replacing Corolla.

Production of the Auris Hybrid, the first full mass-produced hybrid in Europe, began in 2010.

The processes at Burnaston include stamping, welding, painting, plastic mouldings and assembly and at Deeside machining, assembly and aluminium casting.

Summary: Toyota has done well with its vehicle production in the UK.

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