17 March 2011
JD Power Customer Service Index 2011
The JD Power & Associates 2011 US Customer Service Index Study delivered this list of thirty three car brands, Notice everyone of the top ten are premium brands. No surprise there really. The bottom thirteen are either US or Japanese brands that are generally large volume sellers in the US. Is it a case of the more cars you sell, the less satisfaction the customer feels? The list:
Mercedes Benz 810
Land Rover 785
Does customer satisfaction mean that much when it comes to buying again? This list suggests to me not that much, if at all. Certainly not at the bottom end, where price is more important factor. Maybe premium brands more so.
Summary: Lexus and Jaguar, take a bow. Suzuki and Jeep, start digging.