30 March 2011
The Alfa Romeo Giulietta: 2010 Version
I must say that Alfa Romeo is a mere shadow of yesteryear. The brand has been hurt by poor reliability and substandard cars bearing the name. Now has arrived the 2010 Giulietta and I must say it is a looker. Does it have the precision of its Germanic competition? No. But where it wins hands down is in style. When a beautiful woman walks past a man, he has to notice. While one can hardly compare female beauty with a mere contrivance of a human designer, even a car can have that effect. Would you notice an Audi A3 pass you? No, I would not either. The Giulietta? Yes. It is the sort of car you would enjoy seeing parked outside your home so you could admire the appearance. It is distinctive, unique.
You would have to think that Alfa is getting back on track again. I read somewhere recently that VW wanted to buy the brand off Fiat. German marketing would certainly benefit the Alfa marque, as it barely exists outside of Europe. Fiat of course has its hands full knocking Chrysler into shape and the money would be handy. However, if it can make money for the Fiat Group, then surely it would be worth keeping. Profitability is the challenge.
Summary: One thing is for certain, the Italians do style very well. Hopefully the substance is there too.