22 February 2011

Vehicle Sales Peru: 2010

It’s hard to believe that only 12,500 vehicles were sold in Peru in 2003, yet by 2010 120,800 were. Obviously this is a fast growing economy. I believe that in times past, many used cars were imported which may have kept the 2002 figure so low.

Toyota has been numero uno for many years, although current market share is down on earlier this decade. The two Korean brands have improved to be well placed at 2nd and 4th. Chevrolet, so dominant in this Latin region, is not so here. However, it has improved from 20th in 2002 to 5th in '10. Chinese brands are making some progress, but not enough to make this list.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 15:

Rank-Brand-Sales-Share-Inc/Dec

1 Toyota 26,542 22.0% 62.9
2 Hyundai 15,478 12.8% 56.7
3 Nissan 11,168 9.2% 44.0
4 Kia 9,920 8.2% 66.9
5 Chervolet 7,204 6.0% 80.8
6 Suzuki 6,596 5.5% 21.2
7 VW 5,658 4.7% 60.4
8 Mitsubishi 3,751 3.1% 32.8
9 Honda 2,200 1.8% 17.8
10 Mercedes 1,702 1.4% 48.5
11 Volvo 1,500 1.2% 84.7
12 Hino 1,406 1.2% 53.8
13 Mazda 1,242 1.0% 80.0
14 Subaru 1,241 1.0% 76.5
15 Renault 1,223 1.0% 62.4

Otras Marcas 23,969 19.8% share.
Ventas Totales 120,800 57% increase.

How I see it: A booming car market if ever I saw one.

2 comments:

  1. where did you get this information. Where is your source? I am doing a project on toyota thats why i'm curious

    ReplyDelete
  2. I have many sources. Why not contact Toyota directly and ask if they can help?

    ReplyDelete