03 February 2011

Vehicle Sales Colombia: 2010


Colombia had strong vehicle sales for 2010. Several years ago, sales were under the 100,000 mark, but now they are over 250,000, with a 42.8% increase on the preceding year. The top three have been so for many years now, with almost 60% of the market between them. This despite the fact they all lost market share during the year. Chrysler and Ssangyong both climbed five places in the rankings, while a mixture of Chinese brands going under the name Cinascar fell four spots. Nissan and Toyota both had a good year as did truck maker International. Unfortunately, trucks are included in the figures.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 20:

Rank-Brand-Sales-Share-Inc/Dec
1 GM 86,000 33.3 33.0
2 Renault 38,000 14.8 41.0
3 Hyundai 27,000 10.4 12.5
4 Kia 20,000 7.7 72.3
5 Nissan 15,000 5.7 104.9
6 Toyota 14,500 5.6 141.5
7 Mazda 14,000 5.4 33.4
8 Ford 7,500 2.9 64.3
9 VW 7,100 2.8 52.2
10 Chrysler 2,850 1.1 175.8
11 Ssangyong 2,350 0.9 139.2
12 Mitsubishi 2,050 0.8 0.2
13 BMW 1,900 0.7 18.8
14 Mercedes 1,850 0.7 23.6
15 Cinascar 1,750 0.7 -9.3
16 Honda 1,500 0.6 20.0
17 Audi 1,250 0.5 76.5
18 International 1,250 0.5 169.8
19 Hino 1,200 0.5 37.1
20 JAC 1,000 0.4 60.2
Otros Marcas 10,600 4.1% share.
Ventas Totales 258,500 42.8% increase.

Summary: GM has a strong grip on this market.

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