20 February 2011

L R Discovery Sales By Country: 2009


The Discovery (LR4 in some markets) is a fine looking vehicle. It's definitely masculine, but with class to please the feminine gender. On the sales front, it hasn't done as well as it's class deserves and I'm not entirely sure why. Maybe it is just too practical for some.
The sales as listed below are not comprehensive, but doe covers many markets of where the Discovery is sold. You can see it is popular at home, while US citizens are increasingly moving toward this model. Russians, Australians and South Africans are keen on this excellent off road vehicle too.

1 UK 6,531
2 USA 3,197
3 China 2821
4 Russia 2,640
5 South Africa 1,649
6 Australia 1,411
7 Germany 861
8 Italy 818
9 Brazil 732
10 Spain 639
11 Canada 327
12 Belgium 319
13 France 261
14 Switzerland 153
15 Netherlands 136
16 Poland 116
17 Austria 105
18 Sweden 86
19 Mexico 78
20 Romania 61
21 Ireland 57
22 New Zealand 33
23 Greece 27
24 Denmark 26
24 Slovakia 26
26 Argentina 22
27 Finland 20
28 Estonia 14
29 Latvia 8
30 Slovenia 7
31 Iceland 6

This is the second in a series of four articles about Land Rovers by model. Countries where I cannot get sufficient data do not appear on any of them.

Please note: Some markets have sizable 'other' or commercial vehicle sales, which may include some Discovery units, although they are often the Defender model. The other list is shown under the "Defender Sales By Country" elsewhere.

Updated: 19.05.12
China sales could be slightly different.

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