01 February 2011

Car/Light Truck Sales USA By Nameplate: 2010


I earlier published sales by company for the US, but this is by the nameplate, or the brand they sell as. This way we see that Ford is the best selling brand in America and that the Toyota nameplate dropped two places in 2010. The two Korean brands continued their rise while GM’s Buick and Cadillac both did very well too. It's nice to see Land Rover doing well Stateside.

This year also saw the departure of GM’s Saturn and Pontiac from the top 30, never to return, as their nameplates go into oblivion. I don’t know what’s happening with Toyota’s trendy Scion brand, but it had 1.0% share of the US market in 2007, but now just 0.4%. So it has more than halved its share in a few years.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 30:

09/10-Brand-Sales-Share-Inc/Dec
2 1 Ford 1,750,000 15.1% 21.6
3 2 Chevrolet 1,565,000 13.5% 16.8
1 3 Toyota 1,490,000 12.8% -0.5
4 4 Honda 1,100,000 9.5% 5.0
5 5 Nissan 805,000 6.9% 16.9
6 6 Hyundai 538,000 4.6% 23.7
7 7 Dodge 384,000 3.3% 17.1
8 8 Kia 356,000 3.1% 18.7
9 9 GMC 333,000 2.9% 31.7
10 10 Jeep 291,000 2.5% 25.7
11 11 Subaru 264,000 2.3% 21.8
13 12 VW 257,000 2.2% 20.3
14 13 Mazda 230,000 2.0% 10.5
12 14 Lexus 229,000 2.0% 6.2
17 15 Mercedes 225,000 1.9% 18.0
15 16 BMW 220,000 1.9% 12.0
16 17 Ram 213,000 1.8% 9.1
19 18 Chrysler 197,000 1.7% 11.5
22 19 Buick 155,000 1.3% 51.9
20 20 Cadillac 147,000 1.3% 34.7
21 21 Acura 133,600 1.2% 26.4
26 22 Infiniti 103,500 0.9% 27.5
25 23 Audi 102,000 0.9% 22.9
23 24 Mercury 93,200 0.8% 1.0
24 25 Lincoln 85,800 0.7% 3.6
30 26 Mitsubishi 55,700 0.5% 3.8
28 27 Volvo 54,000 0.5% -12.2
29 28 Scion 45,700 0.4% -21.2
31 29 MINI 45,600 0.4% 0.9
33 30 Land Rover 32,000 0.3% 21.1

Summary: A good year for American nameplates but not Japanese ones. My how things have changed.

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