02 February 2011

Car Sales Thailand: 2010


The figures below are for cars only, not even SUVs. Including commercial vehicles and SUVs bring total sales to 800,000. Either way, what they show is the domination of Japanese, especially Toyota and Honda with over 70% market share between them. Nissan and Mazda bring the top four share to nearly 90%, the rest feeding on crumbs.

As for the car market as a whole, it has grown very fast. Only 100,000 cars were snapped up in 2001, but now Thailand is on a roll as the 51.5% increase for 2010 shows.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 12:

Rank-Brand-Sales-Share-Inc/Dec
1 Toyota 140,000 40.8 40.8
2 Honda 105,000 30.2 18.6
3 Nissan 30,000 8.7 215.2
4 Mazda 28,000 8.2 271.3
5 Mitsubishi 8,300 2.4 97.2
6 Chevrolet 8,000 2.3 36.5
7 Ford 6,700 1.9 551.9
8 Proton 5,500 1.6 88.2
9 Mercedes 4,700 1.4 23.9
10 BMW 2,600 0.8 29.9
11 Suzuki 2,400 0.7 829.0
12 Chery 1,000 0.3 197.0
Other Brands 2,700 0.8% share.
Total Sales 350,000 51.5% increase.

Summary: It's domination by such a few brands leaves me speechless.

Source: Toyota Thailand

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