08 January 2011

Car/Light Truck Sales USA: 2010


GM in the US has been top for many decades and stayed so even up to 2010, despite its market share being down to 19%. Ford/Linc/Mer got past Toyota/Lex into second spot, Mercedes passed BMW, Mitsubishi ditto over Volvo, Land Rover and Porsche got ahead of Suzuki and Jaguar surged past a imploding smart. Surely smart's days in the land of the free are numbered. Overall, the US market was up 11% but that only over a wretched 2009. This market is still well down on previous years.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 23:

Rank-Brand-Sales-Share-Inc/Dec
1 GM 2,211,091 19.1% 7.2
2 Ford 1,931,534 16.7% 19.5
3 Toyota 1,763,595 15.2% -0.4
4 Honda 1,230,480 10.6% 6.9
5 Chrysler 1,085,211 9.4% 16.5
6 Nissan 908,570 7.8% 18.0
7 Hyundai 538,228 4.6% 23.7
8 Kia 356,268 3.1% 18.7
9 Subaru 263,820 2.3% 21.8
10 VW 256,830 2.2% 20.3
11 Mazda 229,566 2.0% 10.5
12 Mercedes 224,944 1.9% 18.1
13 BMW 220,113 1.9% 12.0
14 Audi 101,629 0.9% 22.9
15 Mitsubishi 55,683 0.5% 3.1
16 Volvo 53,948 0.5% -12.2
17 MINI 45,644 0.4% 0.9
18 Land Rover 31,864 0.3% 21.1
19 Porsche 25,320 0.2% 28.6
20 Suzuki 23,994 0.2% -38.0
21 Jaguar 13,340 0.1% 11.6
22 smart 5,927 0.1% -59.4
23 Saab 5,445 0.0% -37.3
Total 11,590,000 11.1% increase.

Summary: Ford may be the biggest selling nameplate in the US, but collectively, the GM company is still top.

Source: Autodata

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