20 January 2011

Car/LCV Sales Australia: 2010

Vehicle sales in Australia were strong for 2010 in the 'Land Down Under'. The economic woes of other nations passed largely unnoticed. Toyota took the lead in 2003 and now has a very large buffer back to GM's Holden brand. Third placed Ford is at its lowest point since before my time. The Falcon model isn't doing it anymore for the blue oval brand as big car sales are hurting. European marques struggle to make an impact, although VW is desperately trying to change that.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 25:

Rank-Brand-Sales-Share-Inc/Dec
1 Toyota 214,400 21.3% 6.8
2 Holden 133,000 13.2% 11.2
3 Ford 95,300 9.5% -1.3
4 Mazda 84,800 8.4% 9.1
5 Hyundai 80,000 7.9% 26.6
6 Nissan 62,700 6.2% 18.5
7 Mitsubishi 62,500 6.2% 9.6
8 Honda 40,400 4.0% -2.6
9 Subaru 40,000 4.0% 9.6
10 VW 37,200 3.7% 25.4
11 Suzuki 24,800 2.5% 22.1
12 Kia 23,800 2.4% 22.9
13 Mercedes 19,400 1.9% 18.7
14 BMW 18,000 1.8% 5.2
15 Audi 12,900 1.3% 14.1
16 Chrysler 9,350 0.9% 10.8
17 Great Wall 6,700 0.7% 250.8
18 Lexus 6,500 0.6% 11.8
19 Peugeot 5,650 0.6% -1.7
20 Isuzu 5,100 0.5% 43.4
21 Volvo 4,950 0.5% 5.9
22 Land Rover 4,800 0.5% 25.6
23 MINI 2,250 0.2% 11.7
24 Proton 1,900 0.2% 16.1
25 Renault 1,800 0.2% -21.9
Other Brands 8,900 0.9%
Total Sales 1,000,000 10.7 increase.

Summary: Expect another strong year for 2011.

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