11 January 2011

Car/LCV Sales Argentina: 2010


The market in Argentina doesn't change much when it comes to sales. Renault, who are now benefiting greatly by selling Dacias under it's marque, passed Ford to take 3rd. Nissan jumped two places but not much else to note. What is impressive is the total sales. In 2002, sales were under 100,000 units but now well over 600,000. Boom and bust scenarios are common in Latin America.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 20:

Rank-Brand-Sales-Share-Inc/Dec
1 VW 125,431 19.7% 22.6
2 Chevrolet 101,287 15.9% 41.4
3 Renault 82,356 13.0% 35.2%
4 Ford 77,919 12.3% 20.4
5 Fiat 65,775 10.4% 32.4
6 Peugeot 56,019 8.8% 22.5
7 Toyota 31,024 4.9% 6.5
8 Citroen 23,505 3.7% 15.7
9 Honda 20,657 3.3% 36.9
10 Nissan 10,017 1.6% 146.1
11 Suzuki 7,353 1.2% 8.5
12 Mercedes 6,246 1.0% 28.7
13 Hyundai 5,226 0.8% 57.6
14 Chrysler 4,967 0.8% 57.0
15 Audi 3,939 0.6% 47.2
16 BMW 3,485 0.5% 59.6
17 Kia 2,910 0.5% 33.1
18 Chery 2,494 0.4% 97.5
19 Mitsubishi 1,119 0.2% 44.8
20 Iveco 1,115 0.2% 27.0
Otras Marcas 2542 0.4%
Ventas Totales 635,386 28.7% increase.

Summary: A very successful 2010 for Argentina's car market.

Fuente: ACARA

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