13 January 2011

Car/LCV Sales Poland: 2010


Poland sales were good for 2010 and about average for the previous decade, so the market is quite strong. This is something many European markets would love to emulate. Skoda dethroned Fiat from its long time top spot, although that was achieved by Fiat's poor sales. Dacia improved five places and Seat lost four. These were momentous moves as on the whole Poland isn't a market for change in rank between brands. The top six makes didn't fare well overall.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 30:

Rank-Brand-Sales-Share-Inc/Dec
1 Skoda 38,000 10.2% -0.9
2 Fiat 35,200 9.4% -16.0
3 VW 33,300 8.9% 2.5
4 Ford 30,900 8.3% 2.1
5 Opel 26,000 6.9% 10.5
6 Toyota 25,700 6.9% -10.9
7 Renault 23,700 6.3% 10.1
8 Peugeot 18,600 5.0% 12.7
9 Citroen 17,150 4.6% 30.9
10 Kia 16,600 4.4% 16.5
11 Hyundai 15,100 4.0% 19.8
12 Nissan 13,100 3.5% 8.5
13 Honda 10,900 2.9% -9.4
14 Mitsubishi 10,000 2.7% 11.0
15 Mercedes 7,300 2.0% -9.6
16 Suzuki 7,050 1.9% -9.8
17 Chevrolet 6,200 1.6% 8.3
18 Dacia 6,000 1.6% 117.3
19 BMW 5,850 1.6% 24.9
20 Volvo 5,000 1.3% 7.8
21 Audi 4,300 1.1% 7.1
22 Seat 4,250 1.1% -21.4
23 Mazda 3,750 1.0% 20.8
24 Subaru 1,900 0.5% 55.0
25 Alfa Romeo 1,275 0.3% 26.6
26 Tata 1,250 0.3% 5.7
27 Iveco 1,200 0.3% 10.7
28 Chrysler 900 0.2% -7.3
29 Land Rover 750 0.2% 51.0
30 Porsche 550 0.2% 76.6
Others 2,400 0.6%
Total 374,000 3.5% increase.

Summary: Poland seems to be riding the economic uncertainties well.

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