28 January 2011

Car Sales Serbia: 2010



Serbia had its own car called the Zastava, which has now morphed into a company called FAS, which makes Fiat cars - FAS stands for Fiat Automobile Serbia (picture above shows the factory). It is the dominant presence in the car market and after that comes a Central European duo. Neither Japanese nor premium brands are strong in this Balkan state. Both Korean brands had good gains though.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 15:

Rank-Brand-Sales-Share-Inc/Dec
1 FAS 11,800 30.3% -28.2
2 Dacia 3,400 8.7% 10.2
3 Skoda 3,250 8.4% 34.8
4 Opel 2,650 6.8% 6.7
5 Hyundai 2,500 6.4% 31.8
6 VW 2,150 5.5% 1.9
7 Renault 1,850 4.8% 7.0
8 Ford 1,600 4.1% -3.2
9 Chevrolet 1,450 3.7% -8.8
10 Toyota 1,250 3.2% -11.1
11 Peugeot 1,000 2.6% -28.9
12 Citroen 980 2.5% -7.5
13 Mercedes 750 2.0% -15.8
14 Kia 730 1.9% 25.9
15 Suzuki 575 1.5% -5.5
Other Brands 3,000 7.7% share
Total Sales 38,900 13.0% decrease.

Summary: Sales are currently weak in Serbia.

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