27 January 2011

Car Sales RSA: 2010


The RSA (South Africa) has Naamsa that reports car sales by its members and AMH (Associated Motor Holdings) that doesn’t bother. Thankfully most brands are under Naamsa and I must say they are a fine organisation to deal with. AMH in contrast are secretive and not very communicative either. Of the 360,150 passenger cars registered in the RSA in 2010, 279,250 odd were by Naamsa. So the sales by brand below will be Naamsa affiliates only.

After years of playing second fiddle to Toyota, VW got top spot for the year, and comfortably at that. (Pictured is a VW Polo being made in the Republic). Premium brands do well here, but the two Korean have aligned themselves with AMH, so they are absent along with a few others.
In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 25:

Rank-Brand-Sales-Share-Inc/Dec
1 VW 55,657 15.5% 37.2
2 Toyota 48,681 13.5% 8.7
3 GM 26,037 7.2% 52.2
4 Mercedes 22,953 6.4% 15.2
5 BMW 22,622 6.3% 30.5
6 Ford 18,001 5.0% 42.4
7 Nissan 12,263 3.4% 13.1
8 Audi 11,366 3.2% 23.1
9 Renault 10,006 2.8% 45.3
10 Honda 8,337 2.3% -0.8
11 Mazda 7,225 2.0% -9.5
12 Chrysler 5,097 1.4% 26.7
13 Suzuki 4,946 1.4% 31.5
14 Land Rover 4,351 1.2% 19.8
15 Volvo 3,048 0.8% 19.9
16 Tata 2,954 0.8% 26.2
17 Peugeot 2,546 0.7% 17.3
18 Mitsubishi 2,397 0.7% 27.2
19 Fiat 2,031 0.6% 10.4
20 MINI 1,783 0.5% 17.1
21 Citroen 1,600 0.4% 186.7
22 Subaru 1,420 0.4% 41.3
23 Lexus 1,393 0.4% 36.7
24 Porsche 693 0.2% 35.1
25 Jaguar 566 0.2% -9.6
Other Brands 82,177 22.8% share.
Total Sales 360,150 39.5% increase.

Summary: If you add light commercial vehicles, Toyota are comfortably top, but for passenger cars, they are no longer so.

Source: Naamsa.

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