14 January 2011

Car Sales Norway: 2010


The Norwegian car market has been dominated by Toyota for so long. Not anymore. VW has now well and truly established itself on top of the pile in the land of the midnight sun. Skoda has been steadily improving over the years while GM Opel has been steadily doing quite the opposite. Renault no longer even makes the top 20! The overall sales were the second best of the decade, so quite strong.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 20:

Rank-Brand-Sales-Share-Inc/Dec
1 VW 19,200 15.0% 34.4
2 Toyota 16,900 13.2% 15.6
3 Ford 11,800 9.3% 20.8
4 Volvo 10,500 8.2% 42.9
5 Peugeot 7,200 5.6% 62.7
6 Skoda 6,800 5.3% 60.6
7 Audi 6,700 5.2% 22.6
8 BMW 5,700 4.4% 26.9
9 Nissan 5,000 3.9% 33.1
10 Mitsubishi 4,700 3.7% 83.9
11 Mercedes 4,550 3.6% 20.8
12 Hyundai 4,200 3.3% 34.6
13 Opel 4,180 3.3% 4.7
14 Citroen 3,400 2.7% 72.4
15 Subaru 3,150 2.5% 17.6
16 Mazda 2,800 2.2% -7.4
17 Suzuki 2,700 2.1% 46.7
18 Honda 2,600 2.0% -16.0
19 Kia 1,500 1.2% 138.8
20 Fiat 1,300 1.0% 30.8
Others 3,130 2.4%
Total 127,750 29.5% increase.

Summary: Clearly, Norwegian car buyers have definite tastes that are often different from the European norm.

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