19 January 2011

Car Sales New Zealand: 2010


Toyota has been the top selling passenger car brand in NZ since 2002. The marque improved its share for 2010 and the distance with second placed Ford. As for Ford, it is at its lowest market share for a long time. Mitsubishi gained three places, Land Rover climbed five, while Honda continued its slide by dropping another two places.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 20:

Rank-Brand-Sales-Share-Inc/Dec
1 Toyota 12,430 20.0% 16.2
2 Ford 6,790 10.9% 8.7
3 Holden 6,445 10.4% 22.8
4 Mazda 5,298 8.5% 12.1
5 Hyundai 5,241 8.4% 12.7
6 Suzuki 4,411 7.1% 22.1
7 Mitsubishi 2,920 4.7% 45.1
8 Nissan 2,887 4.7% 7.6
9 Honda 2,373 3.8% -14.4
10 Kia 2,127 3.4% 1.2
11 VW 1,992 3.2% 20.8
12 Subaru 1,925 3.1% 28.9
13 Audi 1,281 2.1% 22.3
14 BMW 1,135 1.8% 15.1
15 Mercedes 824 1.3% -3.9
16 Peugeot 691 1.1% 4.4
17 Chrysler 643 1.0% 18.2
18 Lexus 403 0.6% 4.7
19 Land Rover 323 0.5% 107.1
20 MINI 260 0.4% 15.0
Other Brands 1,630 2.6%
Total Sales 62,029 14.0% increase.

The top five models were:
Toyota Corolla 4,890
Suzuki Swift 2,724
Holden Commodore 2,564
Ford Falcon 2,407
Mazda 3 2,231

Summary: It seems Toyota's stranglehold on the market will continue.

Source: MTA

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