26 January 2011

Car Sales Mexico: 2010


Total car sales may have been up 8.7% in 2010, but that only made it the second worst year of the century. In other words, the market is still quite depressed. An unusual feature of Mexico is that there are not many brands and many of the makes listed only came on board over the last decade.

In 2009, Nissan took the lead from long time leader GM, and not only held it for 2010, but increased the margin between them. Nothing much changed on the list from last year to report on.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 20:

Rank-Brand-Sales-Share-Inc/Dec
1 Nissan 189,518 23.1 21.3
2 GM 155,590 19.0% 12.4
3 VW 110,332 13.4% 13.2
4 Ford 86,735 10.6% -2.2
5 Chrysler 78,574 9.6 -4.6
6 Toyota 46,769 5.7% -10.0
7 Honda 37,990 4.6% 7.8
8 Mazda 25,116 3.1% 32.8
9 Renault 18,046 2.2% 56.9
10 Seat 13,380 1.6% -14.1
11 Mitsubishi 12,533 1.5 -12.5
12 Suzuki 7,932 1.0% 11.8
13 Peugeot 6,194 0.8% -14.5
14 Mercedes 6,205 0.8 16.2
15 BMW 5,732 0.7% 3.7
16 Audi 5,490 0.7% 12.7
17 Fiat 2,502 0.3% -28.7
18 Lincoln 2,690 0.3% 13.2
19 MINI 2,093 0.3% 17.2
20 Acura 1,876 0.2% -3.4
Otros Marcas 5,109 0.6%
Ventas Totales 820,406 8.7% increase.

Summary: A predictable market.

Source: AMIA

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