23 January 2011

Car Sales Japan: 2010


Car sales were quite good in the land of the rising sun. Toyota’s sales increased at twice the market rate, helped in part by government initiatives. Lexus did well too, and is now the best selling premium brand in Japan. Mazda and Mitsubishi had quite a good year too but as minnow brands, they hardly created a splash. Likewise, overseas brands have a very small share of the market, and therefore little impact. As far as the poor sales for foreign brands, either Japanese people are extremely loyal or the government has subtly orchestrated it. The truth probably includes both factors.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 25:

Rank-Brand-Sales-Share-Inc/Dec
1 Toyota 1,415,000 33.6% 14.3
2 Honda 600,000 14.2% 0.6
3 Nissan 565,000 13.4% 8.7
4 Suzuki 485,000 11.5% -0.4
5 Daihatsu 475,000 11.3% 0.5
6 Mazda 195,000 4.6% 11.4
7 Mitsubishi 130,000 3.1% 10.8
8 Subaru 123,000 2.9% 2.5
9 VW 46700 1.1% 23.1
10 Lexus 33,400 0.8% 18.5
11 BMW 32,600 0.8% 11.7
12 Mercedes 30,900 0.7% 7.6
13 Audi 16,850 0.4% 4.2
14 MINI 11,350 0.3% 3.1
15 Volvo 7,775 0.2% 25.0
16 Peugeot 6,000 0.1% 37.9
17 Fiat 5,550 0.1% 28.0
18 Chrysler 3,350 0.1% 13.1
19 Porsche 3,350 0.1% 3.8
20 Renault 2,550 0.1% 44.5
21 Ford 2,500 0.1% -0.7
22 Citroen 2,400 0.1% 71.9
23 Alfa Romeo 1,800 0.0% -20.5
24 GM 1,650 0.0% -3.5
25 Jaguar 1.150 0.0% -9.5
Other Brands 42,000 1.0%
Total Sales 4,200,000 7.4% increase

Summary: A market biased toward local product if ever I saw one.
(I don’t know what constitutes much of the ‘other’ figure).

Source imported figures: JAIA

No comments:

Post a Comment