05 January 2011

Car Sales Italy: 2010


The Italian car market can be quite volatile with sudden and rapid changes. Renault climbed four places but unusually not much change. The 9.2% drop in sales overall made this the lowest sales year for the whole decade. It was also Fiat's lowest sales for that time too, although not its lowest market share. Apparently Fiat doesn't make money out of making cars in Italy, it's the overseas plants that generate the necessary profit. Poor local sales won't be helping that. As a small side point, all three French brands sold 105,000 cars. An amazing coincidence.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 30:

Rank-Brand-Sales-Share-Inc/Dec
1 Fiat 450,384 23.0% -18.0
2 Ford 182,331 9.3% -13.5
3 VW 136,392 7.0% 8.3
4 Opel 127,411 6.5% 0.5
5 Renault 105,871 5.4% 15.1
6 Citroen 105,647 5.4% -4.8
7 Peugeot 105,384 5.4% -7.1
8 Lancia 86,929 4.4% -15.2
9 Toyota 76,624 3.9% -19.2
10 Audi 59,950 3.1% -0.5
11 Mercedes 54,315 2.8% -2.1
12 BMW 53,852 2.7% -2.6
13 Nissan 53,589 2.7% 1.0
14 Alfa Romeo 51,882 2.6% -6.1
15 Chevrolet 36,856 1.9% -30.3
16 Hyundai 36,122 1.8% -7.1
17 Suzuki 28,377 1.4% -15.2
18 smart 26,046 1.3% -10.9
19 Dacia 22,425 1.1% 7.5
20 Kia 19,045 1.0% -8.5
21 MINI 18,043 0.9% 2.8
22 Volvo 17,442 0.9% 7.8
23 Seat 15,590 0.8% -20.0
24 Skoda 14,759 0.8% 5.9
25 Honda 12,345 0.6% -33.9
26 Mazda 10,910 0.6% -24.2
27 Land Rover 9,493 0.5% 1.4
28 Chrysler 7,622 0.4% -18.6
29 Mitsubishi 5,835 0.3% 21.3
30 Daihatsu 5,738 0.3% -37.1
Altre Estere 23,073 0.1%
Totale Mercato 1,960,282 9.2% decrease

Summary: Economically, things are not looking too good in Italy.

Fonte: Unrae

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