17 January 2011

Car Sales Israel: 2010


Mazda entered the Israeli market in 1992 and by 1996 was the largest selling brand. It has remained there ever since. Now I have owned Mazdas and they are reasonably good cars, but their success there is amazing. I've heard it said they dominate the leasing market in Israel. Whatever the reason, it's the only market that I know where the make is top. The downside for Mazda is that it only grew 1% for 2010, in a market that expanded just over 25%. Number two Hyundai increased 50% to literally be breathing down Mazda's neck. By extrapolating those figures, you would have to expect a change for 2011.

Suzuki moved up five places but Kia trumped that with eight. Honda, Nissan and Subaru all had sizable falls in ranking. US brand all did poorly for 2010. As for the total market, vehicle sales for the year were strong.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 20:

Rank-Brand-Sales-Share-Inc/Dec
1 Mazda 31,819 14.7% 1.0
2 Hyundai 30,453 14.1% 50.0
3 Toyota 22,289 10.3% 21.1
4 Suzuki 12,218 5.6% 94.6
5 VW 11,514 5.3% 53.9
6 GM US 11,049 5.1% -8.2
7 Ford 10,263 4.7% -11.2
8 Kia 9,513 4.4% 125.7
9 Mitsubishi 8,432 3.9% 69.7
10 Honda 8,275 3.8% 5.0
11 Renault 8,019 3.7% 54.3
12 Skoda 7,491 3.5% 50.4
13 Nissan 6,784 3.1% -2.9
14 Citroen 6,250 2.9% 4.1
15 Peugeot 6,063 2.8% 36.9
16 Daihatsu 4,956 2.3% 52.5
17 Subaru 4,681 2.2% -15.9
18 Fiat 3,191 1.5% 56.3
19 Seat 3,049 1.4% 167.7
20 Isuzu 1,757 0.8% 37.2
Other Brands 8,364 3.9%
Total Sales: 216,340 25.3% increase.

Summary: A strong car market exists in Israel.

Source: Vehicle Importers Assn.

No comments:

Post a Comment