22 January 2011

Car Sales Europe: 2010


Sales for Europe (minus Russia) were the lowest level all decade. With the largest market - Germany - down nearly a quarter you could expect a poor year. VW who enjoyed its 6th consecutive year top, did well to take a small market share fall with the low sales in its home market. BMW moved up two places, Dacia and Volvo three, while Toyota fell three and out of the top ten for the first time in at least a decade. With Suzuki, Honda and Mazda all losing share, it wasn't a good year for Japanese brands overall. Fiat had a poor 2010, while Land Rover had the largest increase on the list.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 28:

Rank-Brand-Sales-Share-Inc/Dec
1 VW 1,541,279 11.2% -6.6
2 Renault 1,147,486 8.3% 4.5
3 Ford 1,109,588 8.0% -13.6
4 Opel 1,006,832 7.3% -5.4
5 Peugeot 1,005,916 7.3% 1.1
6 Citroen 838,147 6.1% -3.7
7 Fiat 825,376 6.0% -18.8
8 Audi 623,536 4.5% 1.8
9 BMW 609,196 4.4% 6.5
10 Mercedes 586,146 4.3% -1.2
11 Toyota 582,457 4.2% -18.0
12 Skoda 468,034 3.4% -2.8
13 Nissan 402,654 2.9% 9.8
14 Hyundai 358,284 2.6% 4.8
15 Seat 301,931 2.2% -4.7
16 Dacia 262,777 1.9% 10.5
17 Kia 262,627 1.9% 4.1
18 Volvo 230,307 1.7% 13.6
19 Suzuki 195,458 1.4% -21.9
20 Honda 187,408 1.4% -23.4
21 Mazda 182,684 1.3% -13.5
22 Chevrolet 178,730 1.3% -6.3
23 MINI 141,183 1.0% 3.8
24 Alfa Romeo 110,128 0.8% -0.4
25 Mitsubishi 107,347 0.8% 9.3
26 Lancia 99,376 0.7% -18.2
27 smart 82,946 0.6% -13.7
28 Land Rover 66,983 0.5% 18.4
Other Brands 270,882 2.0%
Total Sales 13,785,698 4.8% decrease.

Summary: It should be a better year in 2011 as Germany improves.

Source: ACEA

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