13 January 2011

Car Sales Estonia: 2010


Total sales in this Baltic state were up on 2009, but well down on the years earlier in the decade. Toyota remained in top spot, as it has for several years now. Otherwise, there was quite some movement in rankings, as you would expect with a small market. Dacia jumped thirteen places while VW dropped from 3rd to 7th. Mazda was a strong marque here but has fallen away of late, dropping five places for this year. Subaru has done well in the decade, finally getting into the top ten. Premium brands are notable for their absence form the chart, with BMWs quite unpopular back on 22nd.
In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 15:

Rank-Brand-Sales-Share-Inc/Dec
1 Toyota 1,300 12.6% 11.7
2 Renault 1,100 10.7% 15.2
3 Skoda 1,050 10.2% 67.6
4 Honda 650 6.4% -0.3
5 Peugeot 580 5.7% 103.8
6 Ford 580 5.7% 91.4
7 VW 575 5.6% -15.2
8 Subaru 495 4.8% 81.9
9 Citroen 485 4.7% 11.7
10 Nissan 450 4.4% 57.0
11 Hyundai 380 3.7% 96.4
12 Dacia 310 3.0% 347.8
13 Kia 305 2.9% 57.0
14 Opel 300 2.9% 52.6
15 Mazda 275 2.7% -1.4
Other Brands 1,460 14.2%
Total Sales 10,300 28.6% increase.

Summary: Toyota will remain top here for the foreseeable future.

Source: ARK

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