14 January 2011

Car Sales Croatia: 2010



Opel is top dog here and it was so again in 2010, even increasing the lead slightly in the course of the year. Chevrolet jumped from 8th to 4th, and Dacia from 19th to 14th. Negatively, Fiat fell from 14th to 20th and Honda from 16th to 21st. As for total sales, they were about half the decade average. In other words, the economy looks in poor shape. Premium brands do not sell that strongly.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 20:

Rank-Brand-Sales-Share-Inc/Dec
1 Opel 4,700 12.2% -3.5
2 VW 4,250 11.0% -4.2
3 Renault 3,350 8.6% -16.9
4 Chevrolet 3,200 8.2% 53.6
5 Peugeot 2,750 7.1% -20.6
6 Skoda 2,300 6.0% -20.1
7 Hyundai 2,200 5.8% 17.4
8 Ford 2,150 5.6% -15.0
9 Citroen 1,900 4.9% -30.8
10 Kia 1,250 3.2% -14.0
11 Toyota 1,150 3.0% -36.2
12 Mazda 1,130 2.9% -26.8
13 Suzuki 1,100 2.9% -34.0
14 Dacia 1036 2.7% 18.0
15 Nissan 900 2.3% -24.7
16 Seat 825 2.1% -8.9
17 BMW 800 2.1% 3.4
18 Audi 775 2.0% -10.5
19 Mercedes 700 1.8% -20.0
20 Fiat 700 1.8% -48.2
Others 1,450 3.7%
Total 38,600 14.0 decrease.

Summary: The car market is in a very poor state in Croatia.

No comments:

Post a Comment