21 January 2011

Car Sales Brazil: 2010


Recession? What recession? Sales are booming in Brazil, with double-digit increases year after year. Getting sales figures by brand for Brazil is difficult, because there is no one body that collates the sales data. An organisation will do some brands and not others. When there is overlap, the sales don't usually quite tally, which makes it frustrating.

From what I have been able to glean, Fiat came first in 2010 but with a reduced market share. Renault is doing well, although most of the sales are rebadged Dacias. Chinese brands are starting to impact too, such as Hafei and Chery.

Because imported cars are taxed quite heavily, the market is dominated by locally made models. Those makes that rely on imported cars only sell in low numbers.
In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 20:

Rank-Brand-Sales-Share-Inc/Dec
1 Fiat 760,000 22.8% 3.2
2 VW 697,000 20.9% 1.9
3 GM 658,000 19.8% 10.4
4 Ford 336,000 10.1% 10.6
5 Renault 160,000 4.8% 36.4
6 Honda 126,000 3.8% 0.5
7 Hyundai 106,000 3.2% 49.2
8 Toyota 100,000 3.0% 6.5
9 Peugeot 90,000 2.7% 10.3
10 Citroen 84,000 2.5% 21.3
11 Kia 54,000 1.6% 125.6
12 Mitsubishi 45,000 1.3% 18.9
13 Nissan 36,000 1.1% 54.5
14 Mercedes 13,000 0.4% 28.9
15 BMW 8,500 0.3% 33.1
16 Hafei 8,200 0.2% 553.8
17 Chery 7,000 0.2% n/a
18 Land Rover 5,200 0.2% 64.9
19 Suzuki 4,600 0.1% 51.6
20 Chrysler 4,500 0.1% 4.5
Outras Empresas 24,500 0.7%
Total Vendas 3,330,000 10.6% increase.

Summary: A booming market that just keeps growing.

Sources: fenabrave, anfavea, abeiva.

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