24 January 2011

Car Sales Austria: 2010


VW had nearly 20% of the Austrian car market in 2001, now fewer than 17%, but it still is easily the most popular brand. GM’s Opel, always the bridesmaid at #2, can’t get near it. Hyundai moved up the rankings four places, while Toyota’s slide continued. It has fallen from 7th to 16th in three years. With no Japanese makes in the top thirteen places, it’s a market for European brands.
In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 25:

Rank-Brand-Sales-Share-Inc/Dec
1 VW 55,041 16.8% 7.3
2 Opel 26,332 8.0% 15.8
3 Ford 19,832 6.0% -10.1
4 Skoda 18,708 5.7% 8.1
5 Audi 17,948 5.5% -1.5
6 Renault 16,129 4.9% 2.9
7 Fiat 15,981 4.9% -2.8
8 Hyundai 15,745 4.8% 29.6
9 Peugeot 15,228 4.6% -2.1
10 Seat 14,133 4.3% -1.4
11 BMW 13,673 4.2% 12.6
12 Citroen 13,645 4.2% 2.0
13 Mercedes 11,207 3.4% 4.8
14 Mazda 11,064 3.4% -16.3
15 Kia 9,532 2.9% 6.5
16 Toyota 9,040 2.8% -21.8
17 Suzuki 7,476 2.3% -9.9
18 Nissan 5,672 1.7% 12.1
19 Dacia 5,614 1.7% 28.9
20 Chev/Dae 3,948 1.2% 15.1
21 Mitsubishi 3,777 1.1% 42.5
22 Volvo 3,097 0.9% -5.7
23 Honda 2,787 0.8% -25.3
24 Alfa Romeo 2,735 0.8% 2.2
25 MINI 1,916 0.6% 26.5
Other Brands 8,303 2.5%
Total Market 328,563 2.9% increase.

Summary: Definitely a Germanic leaning in Austria.

Source: KFZ Wirtschaft

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