05 January 2011

Car & LCV Sales Portugal: 2010


Renault has been easily number one in Portugal for some time now and it continued for 2010. Ford fell four places to 6th but overall it is not a market for sudden changes. French marques do well here, but not so much Japanese ones. Premium brands tended to lose market share but with sales on the up, it was hard not to increase.

In the chart below, italicised figures at the end of each line indicates a drop in market share. Now for the top 30:

Rank-Brand-Sales-Share-Inc/Dec
1 Renault 33,139 12.3% 39.3
2 Peugeot 23,430 8.7% 45.0
3 VW 20,744 7.7% 36.8
4 Opel 20,585 7.6% 54.1
5 Citroen 20,211 7.5% 27.6
6 Ford 19,663 7.3% 17.9
7 Fiat 15,164 5.6% 19.9
8 Toyota 14,881 5.5% 22.4
9 Seat 13,944 5.2% 52.1
10 Mercedes 10,945 4.1% 27.9
11 BMW 9,714 3.6% 28.5
12 Nissan 9,292 3.5% 67.3
13 Audi 8,403 3.1% 21.4
14 Chevrolet 6,360 2.4% 61.7
15 Mitsubishi 5,552 2.1% 25.9
16 Skoda 4,544 1.7% 61.3
17 Kia 3,988 1.5% 35.6
18 Mazda 3,839 1.4% 3.7
19 Honda 3,775 1.4% 3.9
20 Hyundai 3,444 1.3% 42.7
21 Volvo 3,443 1.3% 76.1
22 smart 2,544 0.9% -0.1
23 Alfa Romeo 2,275 0.8% 96.6
24 Dacia 1,790 0.7% 206.5
25 MINI 1,631 0.6% 34.1
26 Suzuki 1,261 0.5% 71.3
27 Chrysler 1,136 0.4% 31.8
28 Iveco 799 0.3% -2.0
29 Lancia 637 0.2% -15.3
30 Isuzu 597 0.2% 15.0
Outro Marca 1,432 0.5%
Total 269,162 37.45 increase

Summary: The Portuguese car buyer is quite predictable.

Fonte: ACAP

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