30 December 2010

Car Sales Hungary: 2009


Sales fell in Hungary from 155,000 in '08 to 60,000 in '09, a drop of 62%! Ouch. Another big fall is occurring in 2010 but not to the same degree. However, it must be hurting dealers. Figures vary depending how they are compiled but this is one way:

08 09 Make Sales Share
3 1 Ford 7300 12.1
1 2 Suzuki 6900 11.4
2 3 Opel 6800 11.3
4 4 VW 4700 7.8
8 5 Renault 3700 6.2
6 6 Toyota 3600 6.1
5 7 Skoda 2900 4.8
10 8 Fiat 2250 3.7
12 9 Honda 2150 3.6
17 10 BMW 2100 3.5

Suzuki usually is first as it makes cars in the country but even that could not keep them top. They are overachieving to be anywhere near the top. Hungary isn't a strong market for Japanese makes anyway. Ford has battled its way up the sales chart all decade and slipped past perennial #2 GM Opel. BMW had a massive jump from 17th to 10th over 2008.

The bottom line: Hungary is the worst performing market in Europe.

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