23 June 2010

Top 10 Worldwide Sales 2009 By Brand


They say there are lies, damned lies, and then there are statistics. Of course, it’s all about what you count and what you don’t. This can alter things greatly. Take for example, world vehicle sales by brand. I have some figures here that surprise me. What was the biggest brand by sales for 2009? Below as listed rank/brand/09/08/% up or down:

1 GM 8,050,000 8,950,000 –10
2 Toyota 7,225,000 8,975,000 –19.5
3 VW 6,475,000 6,275,000 +3.5
4 Renault-Nissan 5,125,000 5.950,000 –14
5 Ford 4,825,000 5,400,000 –11
6 Hyundai-Kia 4,550,000 4,175,000 +9.5
7 Fiat-Chrysler 3,700,000 4,325,000 –14
8 Honda 3,325,000 3,800,000 –12.5
9 PSA 2,825,000 3,300,000 –14
10 Suzuki-Maruti 2,175,000 2,300,000 -6

GM makes cars in China in a joint venture and this varies the count, depending on how you credit sales to GM and the partner. This could partly explain GM being top again, plus other such anomalies.
Only two brands in the top 10 went up in a bad year. Expect them to keep doing well for 2010. Ford has now lost Volvo’s 300k sales for 2010 so will fall further this year. It's safe to say that in these somewhat volatile times, changes will occur in the rankings in 2010.

The bottom line: The reality is that profit counts rather than a rank on a chart, but I cannot help but be fascinated by it anyway.

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