25 April 2010

Car Sales 2009: Romania


Romania had a poor year in 2009 for car sales. With double digit increases throughout this century up until 2007 boded well for the future economic success of the country. Unfortunately, the world hit an economic crisis and Romania wasn't spared. Sales fell 14% in 2008 and slumped by 52% in 2009, going from 270,000 to 130,000. Dacia is the local brand in the country, owned by Renault. They make their own unique models and are starting to do well internationally. In fact in many markets, Dacias are sold as Renaults, whereas in other places they are a sold under their own brand name. Of course, the sales drop within Romania has cost the brand sales like everyone else. The top finishers in 2009 were sales/ market share/ decrease on 2008:

1 Dacia 39,000 30% -49%
2 Hyundai 10,800 8.3% -17%
3 VW 9,400 7.3% -54%
4 Renault 8,900 6.9% -54%
5 Skoda 8,900 6.8% -62%
6 Ford 8,800 6.7% _49%
7 Kia 6,100 4.7% -28%
8 GM Opel 5,800 4.5% -65%
9 Fiat 5,000 3.8% -51%
10 Peugeot 3,900 3% -61%

13 Suzuki 2,400 1.9% +70%

So apart from the Korean brands and Suzuki, a depressing result all around. I want to say 2010 is on a rebound but sales for the Jan-Mar 2010 period are down a massive 70%! Ouch. I believe there are bargains to be had if you are looking to invest in a car dealership in Romania.

The bottom line: You would think things can only get better from here.

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