08 February 2010

Car Sales MINI: 2009


One thing BMW could teach other car makers a thing or two about is how to use the press to trumpet your sales figures. Even when they are down, BMW puts a positive spin on it. As MINI is part of the BMW Group, that openness benefits those that look at statistics. Does this desire to let the world know how cars are selling hurt BMW? I think the sales data answers that clearly.
Total MINI sales for 2009 were 216,500 and I don't have to estimate that. It was down 7% on 2008, a good effort considering the economic climate. Hey, I'm starting to sound like a BMW press release. The two main markets accounted for just under 40% of all sales, which is a fairly consistent amount. Sales by country and share of total sales as follows:

09/08
1 1 USA 45200 20.9%
2 2 UK 40000 18.4%
3 3 Germany 33500 15.5%
4 4 France 17800 8.2%
5 5 Italy 17500 8.1%
6 6 Japan 11000 5.1%
7 7 Spain 8350 3.9%
8 8 Belgium 5450 2.5%
9 12 China 4375 2.0%
10 9 Canada 4250 2.0%
11 10 Switzerland 3650 1.7%
12 11 Netherlands 2650 1.2%
13 13 Australia 2050
14 14 Mexico 1800
15 15 South Africa 1500
16 17 Austria 1500
17 19 Korea 1400
18 16 Greece 1250
19 18 Portugal 1200
20 40 Brazil 950

One can expect a better 2010 for MINI as the new Countryman (see pic below) hits showrooms. This is the first of the BMW MINIs to be built outside of the UK. (It will be made at Magna Steyr's Graz plant in Austria). Other variants will follow but what they will be is speculative.
MINI has been so well managed that it has exceeded all expectations, so the BMW press machine tells us anyway.

The bottom line: It looks good for the MINI brand in 2010.

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