25 January 2010

Car Sales 2009: US Premium Volume Sellers


The premium segment around the world is predicted to grow faster than the overall market in the next few years. So it's a area worth watching. Even with a -20% for this sector in the USA was still better than the total market's -21.3%

Among the volume sellers in the US premium market, not much on the surface changed in 2009, although some subtle trends emerged. Lexus has bucked a world trend and held its own against the German premium brands. It increased it's share from 19.7% to 20.4% in doing so. The other Japanese brands, Acura and Infiniti did poorly however. Land Rover did very well with facelifts late in the year and Jaguar came good also seeing as it is currently relying on two models, the XF sedan and XK sports car. The new XJ sedan will really help as the US is its biggest market. The new Panamera spared Porsche blushes somewhat and Saab's neglect by GM over the years is now coming home to roost. I don't know if the smart car really belongs here, but its price is premium within its segment. The honeymoon for it seems over though.

09 08 Brand 09 (Share) Inc/Dec 08 (Share)
1 1 Lexus 216000 (20.4) -17% 260000 (19.7)
2 2 BMW 196500 (18.5) -21% 249000 (18.8)
3 3 Mercedes 190500 (18.0) -15% 225000 (17.0)
4 4 Acura 105700 (10.0) -27% 145000 (10.9)
5 6 Audi 82700 (7.8) -6% 87800 (6.6)
6 5 Infiniti 81100 (7.6) -28% 113000 (8.5)
7 7 Volvo 61400 (5.8) -16% 73000 (5.5)
8 8 MINI 45200 (4.3) -16% 54000 (4.1)
9 9 Land Rover 26300 (2.5) -11% 29700 (2.2)
10 10 Porsche 19700 (1.9) -24% 26000 (2.0)
11 11 smart 14600 (1.4) -41% 24600 (1.9)
12 13 Jaguar 12000 (1.1) -19% 14800 (1.1)
13 12 Saab 8700 (0.8) -59% 21400 (1.6)

Total 1060000 -20% 1323000

I expect Lexus, the German and British marques all to do well in 2010. Saab will just about sink without trace and smart will continue to well...smart.

The bottom line: There is still plenty of money out there.

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