12 January 2010

Car Sales 2009: New Zealand


The NZ passenger car market plunged 26% in 2009, to 54,400 sales (-19,000). There were no government incentives, which I think is good as the market will find its own level. Most NZ cars are sourced from Japan and the Yen has moved strongly upward against the Kiwi $ since the financial turmoil, causing many car prices to hike and scare off buyers, especially private punters.

Toyota took top spot in 2002 and has kept it since. It currently has about 20% of the market or 10,700 sales. The rest of the top ten and others were:

09/08
2(2) Ford 6,250 (-26%)
3(3) GM Holden 5,250 (-24%)
4(4) Mazda 4,725 (-19%)
5(7) Hyundai 4,650 (+6%)
6(6) Suzuki 3,600 (-34%)
7(5) Honda 2,800 (-52%)
8(9) Nissan 2,700 (-13%)
9(11) Kia 2,100 (+15%)
10(8) Mitsubishi 2,000 (-52%)

14(16) BMW 1,000 (+7)
15(17) Mercedes 860 (+6)
19(13) Daihatsu 370 (-75%)

Honda, a traditionally strong marque, took a hit as did Mitsubishi. No one could ever dethrone Toyota with its reputation for dull, yet reliable cars. Including commercial vehicles, Toyota is even stronger, with 22% of the total market's 70,000 sales (-30%)

The bottom line: The Koreans are coming.

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