17 January 2010

Car Sales 2009: EU Eastern Europe


The EU countries of Eastern Europe had a big downturn economically. Sales of cars were down 27%, from 1,160,000 in '08 to 850,000 in '09. The Baltic States in paticular have been in freefall. For example Latvia car sales have fallen from 32,500 sales in '07, to 19,000 in '08 and 3,750 in '09!

Skoda is the big cheese in the region. Its sales fell 23% (149k to 115k) but it managed to gain market share from 12 to 13.5%, thanks to the precipitous fall of the market overall. The rest of the top ten and others were:

09/08
2(4) Ford 71,400 (-17%)
3(2) Volkswagen 67,000 (-25%)
4(7) Renault 62,000 (-16)
5(6) Toyota 52,100 (-33%)
6(8) Fiat 51,700 (-10)
7(5) GM Opel 48,200 (-43%)
8(3) Dacia 48,200 (-45%)
9(12) Kia 41,600 (-5%)
10(13) Hyundai 38,800 (-5%)

13(10) Suzuki 26,200 (-43%)
18(22) Mitsubishi 13,800 (-4%)

Dacias drop can be attributed to the very poor showing of its home market, Romania (-59%). GM Opel also has been falling heavily in Europe, maybe in part to reducing less profitable sales to try earn more for its parent company.

For next year, maybe sales will level off or increase as Eastern Europe hasn't gone the scrappage scheme route of Western Europe. So I assume the pain has been faced in 2009 and now a little gain.

The bottom line: One assumes EU Eastern Europe can only get better.

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