12 January 2010

Car Sales 2009: Canada


The Canadian passenger car market fell 10.7% in 2009 to 1,460,000, down 175,000 sales. Not good but better than south of the border. As for brand sales, GM has always been top in Canada for the 21st century. It had 30% market share in 2002 (520,000) but has lost a whopping 13% share since! It now has only 17% (250,000) and faces the possibility of surrendering top spot. GM's Canadian sales dropped 29% last year, or by over 100,000 units.

The rest of the top ten and others were:

09/08
2(3) Ford 225,000 (+7%)
3(4) Toyota 189,000 (-9%)
4(2) Chrysler 162,000 (-27%)
5(5) Honda 123,000 (-19%)
6(7) Hyundai 103,000 (+28%)
7(6) Mazda 73,500 (-13%)
8(8) Nissan 72,000 (-4%)
9(10) Kia 46,000 (+23%)
10(9) VW 40,000 (-)

12(12) Mercedes 24,000 (+19%)
18(18) Audi 11,300 (+22%)
26(25) Saab 800 (-50%)

In this very dull and predictable market, GM and Chysler plummeted while the Korean brands and German again did well, the latter by constantly entering new market segments. Ford may be top next year and Toyota will be trying to get there too.

The bottom line: Could the Canadian market be interesting two years running? Funny times indeed.

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