06 January 2010

Car Sales Belgium: 2009


In 2009 car sales in Belgium were (according to FEBIAC) 476,000 units, down 11% or 60,000 fewer sales. It sounds a big drop but we are in a recession after all!
Between 2001 and 2009, the lead changed five times, spread between three makes. Renault had top spot in '01,'04 and now '09. Peugeot were at the summit '02,'03 and '05, Whilst VW were top dog between '06 to '08. As no one make has a clear lead, expect the merry go round at the top to continue.
In 2009, Renault sold nearly 46,800 cars, for a 9.8% market share (down 4.5%). Renault went up from 4th to number 1 in '09. The rest of the top ten and others were:

09/08
2(2) Peugeot 44,700 (9.4%, -15.6%)
3(3) Citroen 43,500 (9.1%, -11.4%)
4(1) Volkswagen 42,500 (8.9, -20.1%)
5(5) GM Opel 4,800 (8.6%, -9.6%)
6(6) Ford 37,700 (7.9%, -4.5%)
7(8) Audi 26,900 (5.6%, -2%)
8(7) BMW 25,800 (5.4% -17%)
9(9) Toyota 20,350 (4.3% -14%)
10(10) Mercedes 18,700 (3.9% -20%)

13(14) Nissan 12,500 (+12%)
18(19) Suzuki 7,750 (+25%)
30(28) Saab 1,250 (-51%)

Few sales gains were to be had in 2009 for the car makers and this was the lowest total sales volume in Belgium since 2003. It seems a country in love with the car, because with only 10.5 million people, they certainly buy a fair few new cars. Ford, Volvo, GM and VW all have car plants here too.

The bottom line: 2010 sales may stabilise but are unlikely to grow.

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