10 January 2010

Car Sales 2009: Australia


The overall vehicle market in Australia contracted to the tune of 7.4%. Sales fell from 1 million to 937,000 units (this figure includes all vehicles).
In 2003, Toyota became king in the "Lucky Country" and has consolidated its position since. It now has 21.5% of the market (200,000 sales), losing 2% share from last year. This meant sales were down 16% (-38,000).

The rest of the top ten and others were:

09/08
2(2) Holden 120,000 (-8%)
3(3) Ford 96,500 (-8%)
4(4) Mazda 78,000 (-2.6%)
5(8) Hyundai 63,000 (+39%)
6(5) Mitsubishi 57,000 (-6%)
7(6) Nissan 53,000 (-11%)
8(7) Honda 41,500 (-21%)
9(9) Subaru 36,500 (-5%)
10(10) VW 30,000 (+1%)

15(16) Audi 11,300 (+20%)
19(18) Peugeot 5,750 (-21%)
25(24) Renault 2,400 (-25%)
30(25)Citroen 1,600 (-41%)

Korean and German marques did best, while French did not. Jaguar rallied late in the year, with the X-Type doing well as a run out model. Sales finished at 1,000, up 13.5%.
Next year seems like it will be a solid year for sales in Australia. It's not a market that changes dramatically as Aussies are a fairly conservative lot.


The bottom line: Not much change for 2010.

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