29 January 2010

Land Rover Sales: 2009


Seeing as Land Rover's PR department modelled its transparency on the KGB, I have compiled figures found elsewhere.
Total LR sales for 2009 were 144,000 (-23%). A late rally of sales with revamped models made up for a shocking start to the year. The two main markets for the marque went up from 35.6% to 41.2% share of all sales although a few years ago it was over 50%. Sales by country and share of total sales as follows:

08/09
1 1 UK 33,000 22.9%
2 2 USA 26,300 18.3%
5 3 China 10,800 6.7%
4 4 Italy 10,500 7.3%
3 5 Russia 9,300 6.4%
6 6 Germany 5,300 3.7%
7 7 Spain 4,250 2.9%
9 8 South Africa 4,000 2.8%
12 9 Australia 3,800 2.6%
10 10 France 3,500 2.4%
11 11 Brazil 3,160 2.2%
8 12 UAE 2,700 1.9%
14 13 Turkey 2,650 2.5%
13 14 Belgium 2,200 1.5%
15 15 Canada 2,000 1.4%
18 16 Switzerland 1,275 0.9%
20 17 Austria 1,060 0.7%
19 18 Pakistan 960 0.7%
17 19 Netherlands 710 0.5%
26 20 Korea 700 0.5%
21 21 Japan 580
24 22 Ukraine 270
25 23 Mexico 430
23 24 Romania 380
30 25 Sweden 290

Land Rover is a strong brand and 2010 will start better than '09. It needs to downsize and get more fuel efficient and it knows it. The new small LRX model due in 2011 and future models will surely shed some weight. Of course they must be strong off road and be robust to handle that. It will be an engineering challenge.

The bottom line: Sales should go up slightly in 2010 but costs need to be reduced in order to be profitable.



PS. Figures have been updated

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