05 January 2010

The Botswana Car Market


I know you find yourself lying awake at night wondering about the state of the Botswana car market. You can now sleep easier as all is revealed!

For a little background first. Botswana is a landlocked country in Southern Africa. The country is flat and is mainly covered by the Kalahari Desert. For Africa, it is unusual in that Botswana has political stability and a stronger economy than most other states of this mismanaged continent. Botswana has proved that if African nations stop whinging about their colonial past and actually do something (not syphoning money off to morally bankrupt banking havens wouldn't hurt either), there can be economic success.

Back in 2003, Toyota sold 6,100 cars/LCVs for 46% of the 13,300 total sales. By 2008, they sold 10,800 units for 41.5% of the 26,000 sales in total. Other brands are as follows ('03 compared to '08):

2 VW 700 (5.5%) to 3000 (11.6%)
3 Nissan 1500 (11%) to 2000 (8%)
4 Mazda 570 (4.3%) to 1400 (5.5%)
5 Mitsubishi 350 (2.6%) to 900 (3.5%)
6 Isuzu 700 (5.2%) to 800 (3.2%)
7 Ford 550 (4.2%) to 825 (3.2%)
8 BMW 350 (2.6%) to 770 (2.9%)
9 Mercedes (470 (3.5%) to 650 (2.5%)
10 Honda 220 (1.6%) to 600 (2.3%)
14 Land Rover 290 (2.2%) to 390 (1.5%)

The Japanese brands are strongest along with German ones. The sales volume in this small African state is not large, but nevertheless show good growth and a reasonably healthy economy.

The bottom line: Sleep well...zzzz

No comments:

Post a Comment