25 December 2009

Saudi Arabia 2008: Vehicle Sales


For reasons unknown to me, getting sales data by brand for the Middle East is not easy. Despite that, I have Saudi Arabian sales from 2001 to 2008 and here is the low down.

In 2001 there were 280,000 vehicles sold in Saudi. By 2008, that had climbed to over 530,000, an increase of 90%. Toyota is the biggest player in the market. It had 105,000 sales (38% market share) in 2001 and by ‘08 sold 189,000 (35.5%). GM has gone from 27,000 (9.6%) to 75,000 (14%). Others in 2008 were:

3 Hyundai 16,000 (5.7%) to 42,000 (7.9%)
4 Nissan 41,000 (14.6%) to 37,2000 (7.0%)
5 Ford 13,500 (4.8%) to 31,700 (6.0%)
6 Isuzu 14,000 (5%) to 31,400 (5.9%)
7 Kia 10,000 (3.5) to 23,500 (4.4%)
8 Mitsubishi 11,000 (4%) to 17,000 (3.2%)
9 Honda 7,000 (2.5%) to 16,500 (3.1%)
10 Daewoo 3,300 (1.2%) to 15,600 (2.9%)

The market is dominated by Japanese, US and Korean brands. Toyota has maintained its strangle hold well and is still very much in the drivers seat. The Koreans are moving up and may pose a bigger threat to the Japanese marques than even the US ones in the long term.

The bottom line: If only this sort of data was more freely available.

PS. Sales Figures have been updated.

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